About Alabama Strawberry Festival
Attendance:
2024: 37,500+
2025: 60,000+
Dates:
April 24 & 25, 2026
Location:
Depot Park
309 1st Ave NE, Cullman, AL 35055
What began in 1939 as the Cullman Strawberry Festival has grown into the Alabama Strawberry Festival, becoming one of the state’s most beloved spring traditions. Held each April in downtown Cullman, the festival blends fresh strawberries, live music, artisan vendors, and family-friendly attractions into a high-energy weekend experience. Rooted in local heritage but scaled for a statewide audience, the festival celebrates both Cullman’s past and Alabama’s love for coming together.
A free two day arts & music festival with a strong vendor element. Over 80 vendors on site, two stages featuring headlining and supports acts. ASF also features a large kid zone with carnival style rides, a farmer's market, roaming entertainers and musical acts, artisan workshops, and strawberry themed everything.
Festival Vendor Categories
Please select the category that best describes the primary products you intend to sell. Festival organizers use this information to ensure a balanced and diverse vendor mix.
| Category | Count |
|---|---|
| Antiques | 0 |
| Art | 5 |
| Bath & Body | 4 |
| Books | 1 |
| Boutique Clothing | 9 |
| Candles | 4 |
| Ceramic Pottery | 2 |
| Children's Clothing | 3 |
| Children's Toys | 3 |
| Crochet | 3 |
| Food Items (pre-pack) | 17 |
| Glass | 1 |
| Hats | 4 |
| Home Decor | 3 |
| Jewelry | 10 |
| Leather | 1 |
| Multi-Level Marketing | 1 |
| Other | 11 |
| Pets | 1 |
| Photography | 0 |
| updated on 1/27/26 |
Application Process
1. Complete & Submit Application
- All vendors must complete the appropriate application form based on their vendor type. Applications must be submitted by the stated deadline to be considered. All application fees are non-refundable.
- Thorough and detailed applications with standout photography that shows your vending in the best way possible is highly favored.
2. Jury Selection
- Applications are reviewed by a panel of jurors. Selection is based on the quality of work and the overall diversity of the show. Past participation in the Strawberry Festival does not guarantee acceptance.
- Jurors will make selections based entirely on the sample photographs submitted and the description of your work provided in your application.
- Vendors offering high-quality products that align with the strawberry theme will be given priority.
3. Notified of Approval or Denial
- Applicants are notified of Acceptance into ASF by March 16, 2026 and have until April 3, 2026 to accept and sign agreement.
- Booth placement and selection are final and determined by the festival committee.
- Sales will take place on Friday, April 24, and Saturday, April 25.
- Vendor check-in and setup will occur on Thursday, April 23. Additional details will be provided after vendor selection.
Application Timeline
- Applications Open: January 13, 2026
- Application Deadline: March 6, 2026
- Jury Review Begins: March 9, 2026
- Jury Review Ends: March 13, 2026
- Vendor Notification Date: March 16, 2026
- Accept Invitation & Purchase Deadline: April 3, 2026
- Event Dates: April 24–25, 2026
Fee Structure
Craft Vendors (non-food vendors)
- Jury/Application Fee: $25 Non-refundable
- Single Booth Fee: $300 - Includes one 10'x10' white tent (no outside tents allowed)
- Electricity Fee: $25 (limited availabilty)
Food Vendors
- Jury/Application Fee: $50 Non-refundable
- Placeholder Fee: $250
- Revenue Share:
- local vendors (Cullman address): 15% of all sales
- non-local vendors: 20% of all sales
Vendor Guidelines & Policies
- No informational companies will be accepted. Vendors must offer fun and unique products that enhance the festival experience.
- Only one vendor per multi-level marketing (MLM) company will be accepted. Prior approval is required. Please email specialevents@cullmanrecreation.org.
- Payment of booth fees constitutes an agreement to participate. Booths will not be reserved without full payment.
- No refunds will be issued for cancellations received after April 10, 2026.
- Booth placement and selection are final and determined by the festival committee.
- Sales will take place Friday, April 24, and Saturday, April 25.
- Vendor check-in and setup will occur Thursday, April 23. Additional details will be provided after selection.
- Vendors must remain open during all festival hours: Friday & Saturday, 10:00 a.m. – 9:00 p.m. Vendors leaving early will be disqualified from future events.
- A white 10' x 10' tent with sidewalls is provided. Vendors must supply their own tables, chairs, lighting, and equipment.
- This is an outdoor event. Vendors must be prepared for inclement weather. No rain date or weather-related refunds.
- Vendors must park only in designated vendor parking areas.
- All products and displays are at the vendor’s own risk. Festival organizers are not responsible for loss, theft, or damage.
- Vendors must carry their own liability insurance.
- Sales tax information will be provided upon acceptance or at check-in.
- Organizers reserve the right to relocate vendors whose displays are unattractive, oversized, or non-compliant.
- Vendors may sell only items approved during the jury process.
- Subleasing of booths is strictly prohibited.
- All booths must be fully set up before the festival opens. Late setup or early breakdown is not permitted.
- Application and jury fees are non-refundable.
Vendor Code of Conduct
Cullman Parks, Recreation, and Sports Tourism (CPRST) asks all vendor to help promote a safe, fun, and respectful environment.
- Treat staff, volunteers, fellow vendors, and attendees with respect.
- Follow all event rules and regulations.
- Cooperate with event staff and operations.
- Use appropriate language and behavior at all times.
- Promote a safe, fun, and healthy festival environment.
Failure to comply may result in:
- Verbal Warning
- Removal from event
ASF Vendor FAQ
List of Services
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What are the festival dates and hours? April 24–25, 2026. Vendor hours are Friday and Saturday from 10:00 a.m. to 9:00 p.m.What are the festival dates and hours?
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Where is the festival located? Depot Park, Cullman, Alabama.Where is the festival located?
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Is the event rain or shine? Yes. The festival will take place rain or shine.Is the event rain or shine?
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What is the estimated attendance? Approximately 65,000 attendees.What is the estimated attendance?
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Is this a family-friendly event? Yes, the Strawberry Festival is a family-friendly event.Is this a family-friendly event?
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Are vendors required to stay open for the full event hours? Yes. Vendors must remain open for all scheduled festival hours.Are vendors required to stay open for the full event hours?
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How do I apply to be a vendor? Complete the appropriate online application for your vendor type.How do I apply to be a vendor?
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What is the application deadline? March 6, 2026.What is the application deadline?
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Is there an application fee? Yes. Craft vendor fee is $25. Food vendor fee is $50.Is there an application fee?
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How are vendors selected? Applications are reviewed by a jury of eight individuals.How are vendors selected?
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When will I be notified if I’m accepted? March 16, 2026.When will I be notified if I’m accepted?
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Is my fee refundable if I cancel or am not accepted? No. All fees are non-refundable.Is my fee refundable if I cancel or am not accepted?
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What size booth space is provided? A white 10' x 10' tent with sidewalls is provided.What size booth space is provided?
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Can I request a specific location? Requests may be made but are not guaranteed.Can I request a specific location?
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Are corner booths available? Yes, corner booths are available.Are corner booths available?
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Are tents, tables, and chairs provided? Tents are provided. Vendors must supply their own tables, chairs, lighting, and equipment.Are tents, tables, and chairs provided?
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Are tents required to be weighted? No. Weights are provided.Are tents required to be weighted?
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When can vendors arrive for setup? April 23, 2026. Setup times provided after selection.When can vendors arrive for setup?
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Are vehicles allowed in the vendor area for load-in/load-out? Vendors will park and walk items in. Volunteers will assist.Are vehicles allowed in the vendor area for load-in/load-out?
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What time must vendors be fully set up? Before 10:00 a.m. on April 24, 2026.What time must vendors be fully set up?
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When can breakdown begin? April 25, 2026 at 9:00 p.m. or the following day.When can breakdown begin?
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Is overnight security provided? Yes, overnight security will be provided.Is overnight security provided?
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Is electricity available? Yes. Craft vendors may purchase. Food vendors must list power needs.Is electricity available?
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Are water hookups available? Yes, water hookups are available if needed.Are water hookups available?
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Are generators allowed? No. Generators are not permitted.Are generators allowed?
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Is there dedicated vendor parking? No. All parking is first come, first serveIs there dedicated vendor parking?